Sales and Marketing
Educate, facilitate, and motivate your channels
Carriers reach their broad customer base through multiple channels: retail, indirect, business, and enterprise. During launch, Gearworks and carrier teams work collaboratively to customize tested marketing material, sales tools and processes to complement the carrier’s brand, culture, and strengths.
Gearworks field and inside sales and technical teams and marketing programs align with the channels to:
- Educate: In-person, online, and self-paced sales training geared to the channel
- Facilitate: Market awareness, demand generation, in-store retail experience, joint sales calls, demonstrations, comprehensive mulit-media marketing materials, ROI calculators, case studies, and joint white papers
- Motivate: Incentive programs for indirects, managed sales contests, joint promotions
And, Gearworks turns on the WAVE partner channel for carriers, driving opportunities for enterprise and major accounts sales channels.
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